One key characteristic of IMC discussed in this chapter is the idea that marketing communications involves building a relationship between the customer and the. Visit your favorite retailer's website as well as do some research on the Internet and do the following:
Assignment:
Please respond to these questions in a 1 ½ page-2 page paper in APA format
- Identify the characteristics of the consumers you think your favorite retailer is targeting for customer relationships.
- Provide specific examples of attempts to build loyalty to these consumers.
- Describe the actions encouraged by the website and relate these actions to the sustenance of a relationship with consumers.
- As economic pressures and competition push businesses to lower cost and prices, what could your favorite retailer do to retain customers while trimming costs?