Part 1: What's Your Strategy?
Identify the characteristics of a hospitality operation you would like to work for. What is the difference between the operation's business and corporate strategy? How will it affect your experiences and opportunities in the organization?
Use your knowledge of the firm's strategy to construct a cover letter to apply for a job with this firm.
Part 2: I Scream for Ice Cream!
Research the Internet to access Ben & Jerry's mission statement. Use "Ben & Jerry's mission statement" as keywords.
Analyze and document the following points:
- The overall mission statement
- The product mission statement
- The economic mission statement
- The social mission statement
- The central mission statement
Submit your answers in a 4- to 6-page Microsoft Word document.