Assignment Case Scenario:
Alibaba is China's-and by some measures, the world's-biggest online commerce company. Its three main sites-Taobao, Tmall, and Alibaba -have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company.
Begin your paper by briefly summarizing key details about the Alibaba organization, including its purpose and vision. Your summary should be clear enough that anyone could pick up your paper and get a basic understanding of the organization.
Next, analyze the strategic profile of Alibaba, including the following issues:
1) Identify the business strategy Alibaba seems to be following internationally: multi-domestic, global, or transnational? Defend your choice with research, rationale, and appropriate examples.
2) Assess the appropriateness of Alibaba's strategy.
a) Evaluate the rationale for developing international competitive capabilities.
b) Distinguish among the alternative methods of international market entry that are available to Alibaba, including the strengths and weaknesses of each option. Assess whether Alibaba is utilizing the best method.
c) Distinguish among the organizational structures used to implement the three-alternative international corporate strategies. Assess whether Alibaba's choice of structure aligns with their chosen strategy.
Finally, Summarize two or three important take-away from your research into Alibaba. In essence, what did you learn and what strategic development and implementation lessons might you apply?
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