Identify the best potential target market for the company


Question: Identify the best potential target market(s) for the company. Use the main dimensions in market segmentation: geographic (grouping customers according to region, city, density of the population), demographic (using variables such as age, gender, income, education, and occupation to group potential customers), psychographic (group customers based on similarities in personality, lifestyle, and values), and behavioural (based on how customers behave, such as are they loyal users, heavy or light users of our products, and the benefits they seek) to describe the target market that you recommend for Laser City. You can refer to exhibit 6.6. in your textbook for an example of a description of a target market.

 

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Marketing Management: Identify the best potential target market for the company
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