Identify the target market detailed areas in which research is needed for Uber, because the organization is considering pursuing a new geographical market, European market. V. Venturing into the European Market 1. Post analysis, the points of interest and disservices of possibly venturing into the European market we could go to a choice of what every result of continuing or deciding to not continue would do. 2. Going into profundity on the most basic issue of the two focal points and impediments like being tax exempt and the correspondence obstructions that we would confront. We could anticipate a result for the likelihood of venturing into the single market.