Assignment
Read the case study entitled, "De Mar's Product Strategy" found at the conclusion. Then, answer the following questions.
• What is De Mar's product? Identify the tangible parts of this product and its service components.
• How should other areas of De Mar (marketing, finance, personnel) support its product strategy?
• Even though De Mar's product in primarily a service product, how should each of the 10 strategic OM decisions in the text be managed to ensure that the product is successful? Complete the chart below.
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OM Decision
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De mar
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Quality
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Design of the good and service
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Process strategy
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Location
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Layout
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Human resources
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Supply-chain management
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Inventory
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Scheduling
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Maintenance
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Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.