Assignment: CRM Case Study
Instructions: Follow carefully
Read the attached case study and respond to the questions below.
It will be necessary for you to research CRM strategies and/or implementation in Russia to formulate your responses.
Questions
Assume you are James Williams developing a presentation on CRM in Russia for the Board of Directors of AMIR limited:
o Identify strategies for the CRM project implementation.
o Identify reasons contributing to the failure of the CRM implementation at Mashkin.
o Discuss the current state of CRM practice in emerging markets using the example in Russia.
o What additional challenges might companies in Russia face in implementing CRM projects?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- CRM-Case-Study-IB-CR.rar