Identify Strategies
Complete the Strengths-Weaknesses-Opportunities-Threats (SWOT) matrix without strategies (book has example of SWOT with strategies) and two of following matrices:
Strategic Position and Action Evaluation (SPACE) Matrix (5/5/5/5 for each category)
Boston Consulting Group (BCG) Matrix
Internal-External (IE) Matrix
Grand Strategy Matrix
Based on the two matrices created, identify what kind of strategies the firm should pursue.