Assignment
Module- Activity
1. Identify one sponsor for each of the five different types of Olympic sponsorships. Your response for each of the five types of sponsorship should be 1-2 pages in length (as well as 2-3 sources). Utilize Developing Successful Sport Sponsorship Plans for sponsor access information.
Required information: sponsor access for the appropriate type of sponsorship, sponsorship specifics (length of agreement, etc.) related to your sponsor selection, potential connection between sponsor and governing body (example: skiing - peak precision & Audi luxury vehicles)and objective (brand awareness, reach appropriate audience, showcase product, increase employee morale, etc.)
2. Identify a top earning endorsed athlete (one female and one male). The following points should be answered in 3-5 pages (include sources).
a. Breakdown their earnings into specific endorsements and salary/winning components. How many sponsors (or how many brands) does each athlete endorse? Classify the endorsement as explicit, implicit, imperative, or co-present focused.
b. Who is each athlete's marketing agent?
c. Attempt to justify or refute the value of the sponsorship by reviewing a major brand's sales/image pre and post sponsorship. What indicators could be useful in measuring value? Basically, is this athlete worth it? (your answer must be objective, based on facts, figures, information, sources)
d. Evaluate this athlete against the factors presented in Developing Successful Sport Sponsorship Plans for selecting athletes for endorsements.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.