Problem
Company: Five Below
Identify the specific elements of your promotion mix including public relations, advertisements, online marketing, direct marketing, and word of mouth. Explain how these will be integrated and who will do what. For example, if you're using an outside agency, describe their specific role and how you will ensure consistent company and brand messages. Detail specific media outlets and communications frequency. How might you use both online and offline media. Provide the rationale for these choices. Are there any risks or potential downsides to the recommendations you have made?