Assignment
Length: 800 to 1,000 words
Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:
o How do management practices, HR policies, and strategy decisions differ between multinational companies and local companies?
o Identify some cultural, legal, political, and financial issues this multinational company may have based on their environment.
o What sort of international orientation does it have?
o Do you think it is ethno-, poly-, or geocentric?
o What were the decision factors for the locations it chose to expand in?
o Did it have the core capabilities to succeed in those markets?
- Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
o If you were going to compete with this company what would you use as an international marketing entry strategy (licensing, franchising, exporting, joint ventures, etc.) and justify your answer
o Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.