Assignment task: In your text Hitt Ireland and Hoskisson, read Case 5 Crossfit at the Crossroads and answer the following questions.
Q1. Identify several of CrossFit's key tangible and intangible resources. How have these been used to create capabilities and core competencies?
Q2. Who is Crossfit's target consumer? What is the value proposition provided by Crossfit?
Q3. What environmental threats and opportunities are facing Crossfit? How should Crossfit adapt its business-level strategy in order to exploit these opportunities or reduce the threats?