Homework: Segmenting, Targeting & Positioning
Prior to beginning work on this homework, watch the YouTube video McDonald's Segmentation, Targeting and Positioning.
Create an homework focused on segmenting, targeting, and positioning. The homework evaluates a formal approach to segmenting, targeting, and positioning as a foundational marketing activity, compared to an informal approach that combines a small business launch along with a feedback loop focused on segmenting, targeting, and positioning.
Before creating your homework, do the following:
A formal approach to segmenting, targeting, and positioning is structured and takes time, money, and staff to execute. A more informal approach to the process requires a general view of the market that is developed concurrent with the business launch. Effectively, the entrepreneur manages a feedback loop concurrent with business activities and tunes segmenting, targeting, and positioning activities as the business progresses.
In your paper,
1. Identify resources the entrepreneur requires to effect formal segmenting, targeting, and positioning.
2. Reflect on resources the entrepreneur requires to effect informal segmenting, targeting, and positioning.
3. Evaluate approaches that resonate and addresses why they resonate.
The Segmenting, Targeting, and Positioning paper.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.