Identify resources that can be used as part of the marketing, Marketing Management

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Identify resources that can be used as part of the marketing

Problem

1) Determine whether it is a good idea to build the Los Lingues brand based on the family firm identity.

2) Identify resources that can be used as part of the marketing strategy for communicating the family identity of Los Lingues. This could include, for example, family history, knowledge, and/or physical assets.

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Marketing Management: Identify resources that can be used as part of the marketing

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Marketing Management: Identify resources that can be used as part of the marketing

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