Problem:
The organization that I write about is Starbucks and the new product that's proposed for the firm is "Energy bar". I am completely stuck with this assignment.
I am asked to identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. The word count requirements for this assignment is 1200-1500 words.
The following elements should be included in the paper are as follows:
1. Control/monitor
a. Feedback mechanism to monitor progress
b. Evaluation process
c. Performance objectives (quantifiable elements)
1) Profit margin
2) Market share
3) Promotional effectiveness
4) Market penetration