Assignment
INTRODUCTION
Choosing a strong brand for a business is an essential part of building business success. This involves a number of steps beginning with the selection of a unique name that won't infringe on others' marks, then using the name in a proper and consistent manner to build up consumer recognition and goodwill, and finally, regulating use of the trademark internally and by others to build good will and ensure distinctiveness.
OBJECTIVES
This activity achieves the following course objectives:
• Explain the concepts of trademark law
• Identify protectable trademark and rights holders
• Describe how to preserve ownership rights in trademarks
• Discern lawful use of others' trademarks
Assignment Instructions
Complete all three parts: (the following is a summary; detailed instructions are in the document below)
Part 1: Select a name, describe the product or service, explain whether the mark is legally strong or weak.
Part 2: Conduct a trademark clearance search, recommend whether or not the mark can safely be used.
Part 3: Explain how to use the trademark, explain the trademark symbols.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Birth-of-a-Trademark.rar