Identify product positioning and competitive advantage


Product positioning and competitive advantage

Write a 1,050- to 1,400-word paper in which you describe the different types of analysis used by marketers to determine product positioning and competitive advantage that help a company create marketing objectives. For each type of analysis, do the following:

Identify the advantages and disadvantages.

Describe a situation when the analysis could be used.

APA Format required
please include references

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Marketing Management: Identify product positioning and competitive advantage
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