Assignment
Company: Second cup Cafe (CANADA).
Task:
Mar:
a. Introduction of the company and product. Where it originates from, business activities, date of establishment, structure and size, brief description of products/ services.
b. Clearly identified business goals (group can make reasonable assumptions about the business goals) and research objectives. Relate the research objectives with the business goals of the company.
c. Identify and define the current target market for the company's products.
d. Competitor analysis - identifying the major competitors in the market.
e. What are the competitors doing in terms of product/ service, pricing, promotion, and distribution that makes them a competitive force in the market?
f. Competitors SWOT analysis (maximum 2 major competitors).
g. Customer survey with minimum sample size of 20 respondents (and possibly Focus group discussions) with current and prospective customers of the products/services identifying their needs and wants.
h. Analysis of product positioning through the customer survey.
i. Identify potential new products/ services for the company. (Sharath)
j. Identify potential new customer segments for your market offering. (Sharath)
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.