Questiosn:
Q1: Identify possible buying trends in your market sector and identify the potential impacts for your product or service.
2 . Expand on the consumer profile you developed in the previous assessment activity by identifying and explaining influences and/or reasons that may impact on buying decision-making behaviour. To include:
• Maslows hierarchy of needs
• Consumer perceptions
• Personality factors
• Lifestyle/or family cycle/ group influences
• Social influences, such as social class, culture, socioeconomic factors etc.
• Attitudes
Q3: Evaluate the influence of previous marketing activities and assess their impact on current buying trends and consumer behaviour. (See company or competitor websites for ideas or interview potential customers.)
Q4. Conduct an analysis of your product organisation (Toyota camry) and identify capabilities using SWOT analysis.
EXplain your findings meaning what you put in the swot analysis.