Identify one current struggling consumer product- present a

Question

Identify one current struggling consumer product.

Access the GCU Library business data bases. Research "rebranding strategy."

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

1. A new name
2. Changes in packaging
3. The price point
4. Product position
5. Advertising strategy
6. A distribution method
7. Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.

Attachment:- GCU-Library-Resources-Business.rar