Problem
Identify Nikie's brand elements and assess their ability to contribute to brand equity according to the choice criteria.
• Physique. This refers to the physical appearance and quality of the brand
• Personality. What kind of person would the brand be if it were human?
• Culture. This is the vision or ideology of the brand.
• Relationship. This is how a brand interacts with and relates to its customers and delivers its service.
• Reflection. This is how the customer wishes to be seen as a result of using the brand.
• Self-Image. This is how the brand's customers picture themselves-sporty, successful, unconventional, or wealthy