Assignment:
You are part of the marketing department of a local amusement park. Even though your organization is profitable, the leadership would like to have more season ticket holders. The task of the marketing department is to convert occasional visitors to season ticket holders. Action Items Read the scenario presented in the Overview of this assignment. Using the information you have gained through the required reading and any enrichment reading you have completed, create a plan for converting occasional visitors to season ticket holders.
Write a four-to five-paragraph response to the following:
What type of promotional program would you use to convert occasional visitors to season ticket holders? How would you inform people about your promotional program? How would you increase customer satisfaction? What would you do to identify marketing opportunities? To evaluate your marketing actions? To improve your knowledge of your customer?