Assignment: Global Market Research Case Study Analysis
Write 1,050 to 1,400 words case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
1. Describe the situation discussed in the case.
2. Identify the key issues for the organization in your selected case.
3. Discuss possible ways the organization might address these issues.
4. Based on your analysis of the case, explain the value of market research in the global community.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.