Forecast, Budget, and Control:
The purpose of this is to assess your ability to: Evaluate the strategies for different stages of demand you may face.
Identify how you will create a percentage of overall revenue you will devout to your marketing effort. A “break down” of that percentage figure, based on the types of promotion you will use. The budget for the staff needed to carry out your plan. And How you will track your plans efficiency and effectiveness.
The criteria must address:
All bullets addressed, demonstrating command of the terminology and concepts used and their application to the market.