Discussion Post: The PEST Analysis
For this course, each discussion will introduce you to a business-related decision making tool to add to your "leadership toolbox". These tools will assist you with your future assignments throughout your program. I strongly encourage you to take advantage of our outstanding Trident online library when conducting your research and preparing your response.
Conduct some research and describe the PEST Analysis in your own words. Next, identify how you can use the PEST Analysis in your profession. List the pros/cons of using a PEST Analysis in a business setting. Lastly, explain how this new "tool" compares to the tools you learned in previous discussions. When preparing for this discussion, you may find the following article helpful which can be located in our Trident online library:
Carruthers, H. (2009). Using PEST analysis to improve business performance. In Practice, 31(1), 37.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.