1. The product life cycle has 5 distinct stages: product development, growth, maturity and decline. Pick a product that is currently in the maturity stage of the product lifecycle and identify how the company has changed marketing strategies over the course of the product's lifecycle..
2. UPS in India - A Package Deal? Describe the company’s organizational structure and present evidence from the case to support your opinion. At a minimum, the discussion should touch upon the building blocks of an organizational structure (specialization, formalization, centralization and hierarchy.