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Identify how each force impacts the trucking industry and

The Five Forces model is a critical component of the analysis. Please:

o Identify how each force impacts the trucking industry and Werner (www.werner.com) in particular.

o Is this an attractive industry to invest in?

o What generic strategy is Werner (and top competitors) pursuing?

o How will the competitive environment change in the next year and 5 year period?

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Business Management: Identify how each force impacts the trucking industry and

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