Homework: Strategic Management
Task
You are required to produce a 2,000 word report analysing the strategic situation of a company of your choice.
You have a free choice as to the organisation you use as the basis for this homework, with the proviso that it CANNOT be the one you have been studying for your Strategy Context report in Autumn Semester 2020, NOR any of the banned sectors from the original Strategy Context report brief for the same semester.
So you CANNOT select firms in any of the following sectors - grocery (e.g. Tesco), airlines (e.g. RyanAir), cars (e.g. Ford), mobile phones (e.g. Nokia), cappucino bars (e.g. Starbucks), Fast Food (e.g. McDonalds), Watches (e.g. Rolex) or computers (e.g. Dell), as well as your original strategy company sector
Also make sure that you include your name and team name (e.g. "STG5A3CW1 - Fred Smith - Amber1") on the report cover and as the filename.
Note that you do this assessment as an individual (not in your original group), and while it covers much of the same territory this is in a different format than the original report.
This report must contain the following elements:
• Part I: individual analysis - 400 words
Conduct ONE of the following analyses on the organisation or its sector
o Porter's 5 forces analysis of the sector OR
o Porter's Value Chain analysis of the company OR
o Resources/Competence matrix analysis of the company
• Part II: issues - 800 words
Evaluate the main strategic issues (both external and internal) facing the organisation, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces
• Part III: options - 800 words
Identify four strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s)
Appropriate use of Strategic tools and techniques, as well as graphical presentation and bullet points is encouraged. All data must be properly referenced. The report should contain your analysis, not refer to the analysis of others.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.