Discussion Post: Marketing- Creating and Communicating Value
Upon completion of the Required Readings, write a thorough, well-planned narrative answer to the following discussion question. Rely on your Required Readings and the Lecture and Research Update for specific information to answer the discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information..
Identify four measures of marketing effectiveness. Explain which one of the four measures on your list, in your opinion, is most important and why? Which is least important and why? Do the elements they measure tend to interact with one another, or is their effectiveness primarily self-contained?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.