Question: 1. Identify four major factors in selecting a marketing channel. The four major factors in selecting a marketing channel are market, product, organizational, and competitive.
2. Describe the three general categories of distribution intensity. Intensive distribution seeks to distribute a product through all available channels in a trade area. Selective distribution chooses a limited number of retailers in a market area. Exclusive distribution grants exclusive rights to a wholesaler or retailer to sell a manufacturer's products.