Problem
Use pages 1-9 in "Four Products: Predicting Diffusion (2011)" to answer the following questions
Questions for Analysis
a) Which of the four innovations discussed in the case had/could have the fastest diffusion in the market?
b) Identify 3-5 factors that led/might have led to the rapid diffusion of at least one of the four products in a target market.
c) Which of the four innovations appealed/or would appeal most to people in the market?
d) How quickly did customers adopt/would adopt innovations described in the case and why?
e) What are the product characteristics detailed in the case that supported/could support fast adoption?