Identify example or incident of press agentry and promotion


Discussion Post: Public Relations Terms

o Identify at least one example or incident of each element (press agentry, promotion, or sales and marketing) from your own Weekly News Review readings (including PR Watch.org). For example, much entertainment news is simple press agentry; you may find a company giving away samples of its product, which is usually a promotion.

Discuss:

Answer the following questions in a Discussion post:

a) For each example, state whether you believe the organization's choice (press agentry, promotion, or sales and marketing) was appropriate for the situation. Why or why not?

b) Did anything you read at PR Watch.org this week cause you to view this situation in a different way?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify example or incident of press agentry and promotion
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