Identify ethical issues involved in marketing to the

Question

MARKETING PROJECT - DIRECT MEASURE ASSESSMENT

• Identify ethical issues involved in marketing to the customer.

• Discuss how your company can use Customer Relationship Management (CRM) to service its customers.

• Discuss how value affects the purchasing decision related to the product/service you are presenting in this project.

• Explain how marketing affects the buying decision for customers, organizations, governments, and businesses.

• Discuss the total customer experience and how it impacts customer satisfaction.

• Explain the concept of "perception = reality", and what it means to look at things from the customer's perspective.

• Reflection: You may have known something about this company when the project started; so after this investigation identify three things you didn't know about (maybe it is a product, market, legal or environmental issue it is dealing with, ethical perspective, how it financed growth, technical issues it is dealing with, etc.) and reflect on how they impact the marketing plan of this company.

Answer 1

In regards of the Marketing Project - Direct Measure evaluation; please by considering its concepts address the following: 1) Recognize ethical issues comprised in marketing to the customer. 2) Illustrate how your company can make use of Customer Relationship Management (CRM) to service its customers. 3) Describe how value influences the purchasing decision associated to the product or service you are presenting in the project. 4) Describe how marketing influencing the buying decision for organizations, customers, governments and businesses. 5) Illustrate the total customer experience and how it impacts the customer satisfaction. 6) Describe the concept of ‘perception = reality’, and what it signifies to look at things from the customer's viewpoint.