Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).
Cite all outside sources according to APA formatting guidelines.
1. Complete the following chart in 90- to 175- words:
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Brand
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Why was this brand selected?
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2. Identify the four components of brand position.
3. Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
4. Evaluate brand equity in 90- to 175- words.
5. Identify current challenges and opportunities for the brand:
6. Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
7. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.