You are a seasoned executive proposing to that your company, Black Rifle Coffee Company, needs to venture into a new foreign market.
First compose a country situation analysis of why Black Rifle Coffee Company is wanting to gain entry into the global market by exporting products via a network of overseas distributors. Identify: 1. Cultural and Social Considerations; 2. Economic Considerations; and 3. Political and Legal Considerations.
Then give rationale for your market entry by identifying: 1. target market and positioning; 2. Entry strategy; 3. competitive analysis; 4. Manufacturing and/or distribution; 5. Financing the strategy; 6. Selection of Host-country partners and critical success factors.