Topic ---> Magazine Publishers Take on the Internet.
Problem (issue) identification
Identify central problem(s) and/or advertising issues
List any important secondary problems/issues
Alternative Development
Develop a minimum of 3 comprehensive alternatives. This means that each alternative must deal with both your stated central problem/issue and any listed secondary problems/issues.
Fully develop each alternative so that the reader can understand exactly what you are suggesting.
Choice and Justification
State which alternative listed is best, restating briefly that alternative.
Then offer justification; tell why this alternative is best.
Implementation Strategy
This section should outline specifically what tasks and responsibilities are necessary to effectively implement the alternative chosen.
Implementation strategy must include discussion of a timetable for completion of the various tasks and some mention of who will be responsible for those tasks