Assignment task: Entry Strategies?
Identify at least two possible international entry methods that can be used by BMW, and evaluate the benefits of each method to the organization in terms of indicators such as forecasted market share, targeted market segment or possible mergers or acquisition.
Critically evaluate the influence of the changing business environment on the marketing priorities and marketing management function of BMW?
Need more examples showcasing of diagram in the form of chart/graph/table etc regarding the entry methods could be mentioned?
Please provide references and authors