Discussion Post: Marketing
Read the opening story about Dunkin Donuts (chapter 7) and identify at least three types of marketing research that Dunkin used. Fully explain if it is qualitative or quantitative research Hint: Read the marketing research chapter seven before answering. Minimum of 150 words, cite the text.
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2017). Essentials of marketing: A marketing strategy planning approach (15th ed.). New York, NY: McGraw-Hill. This is the text pg 169-170. See attached for the text.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.