Discussion Post: Advertising
Using Resources to provide specific examples and evidence, identify the principles of effective copywriting that achieves defined objectives. Identify at least four distinct principles that you see as being essential to crafting appropriate content and illustrate each with real-world examples. Be sure to cite your sources.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.