Section I: Introduction (300 words)
In general, what are the qualitative pros and cons for domestic sales of having multiple distribution centers and shipping locations in the United States?
In general, what are qualitative pros and cons of having one or more international distribution centers for international sales, as opposed to shipping directly from a U.S. manufacturing location warehouse?
What are the opportunities and challenges of being a supplier to an internationally based mass merchandiser?
Section II: Decision-Making Criteria (500-750 words)
The CEO is considering either expanding the warehouse next to the East Coast manufacturing plant; or for the same total construction and operating costs, building a West Coast distribution center; or for the same total construction and operating costs, building a combination manufacturing and warehouse location on the West Coast. As a completely separate issue, she is also considering opening a distribution center overseas, to serve the fast-growing warm weather markets of France and Spain.
Given the following general information, what are at least 10 criteria that must be considered when locating a new or expanded shipping warehouse domestically? Internationally?
The products are primarily medium- and large-size insulated coolers, like you might use for a picnic or trip to the beach. As a result, no matter what mode of shipping is used, transportation firms charge by space, or cubic feet, rather than weight, which is the more normal method.
The coolers are made of 3 components, which areall produced by suppliers solely on the East Coast.
The market is very competitive with generally stable or decreasing marketplace prices because of this competition.
In states and countries that are warm year-round, sales are pretty steady; in countries and states that have seasons, 90% of sales occur in the May-August period.
The raw materials to make this product are bulky, and inbound shipping from the East Coast suppliers currently represents 20% of total raw material costs.
Domestic demand is expected to increase 5% annually; international demand is expected to increase 15% annually.
Right now, to keep West Coast customers happy, the CEO says that they only charge those customers the local freight cost of shipping, which is $200 for anything up to half a truckload.
The current exchange rate is1 euro = $1.50.
Section III: Metrics to Assess Success (300-400 words)
Identify and describe at least 5 metrics thatyou would use to assess the success of any logistics plan involving you as a manufacturer and an internationally based mass merchandiser.
Why did you pick these?
Section IV: Quantitative Factors (Excel Spreadsheet)
What is your quantitatively based recommendation based on the data in section II and below as to whether you should open a West Coast distribution center to address West Coast customers, just add on to the existing East Coast factory and warehouse, orbuild a combination
West Coast manufacturing location and warehouse?
Use this template to show your numeric calculations. Without calculations shown for how you reached your conclusion, section IV will earn 0 points.REMEMBER: Decisions like this are based on a comparison of option Aversus current methods, or option B versus current methods.
The products are primarily medium- and large-size insulated coolers, like you might use for a picnic or trip to the beach. Each cooler occupies 2 cubic feet of trailer truck space; trailers are 10 x 10 x 40' long and cost $1,000 to ship from the East Coast to the West Coast.
The coolers are made of 3 components:1 lbof raw material A,1/4 lbof raw material B, and 1 gallon of material C, weighing 10 lbs. Based on this information, the added freight cost to get raw materials to a West Coast manufacturing location would be $0.20, $0.20, and $0.60 per finished-good unit, respectively.
The mass merchandiser location on the West Coast will be purchasing 10,000 units per week, but in lots of only 1,000 at a time because of their retail store space constraints.
The market is very competitive, with generally stable or decreasing marketplace prices.
In countries that are warm year-round, sales are pretty steady; in southern countries and states or those that have seasons, 90% of sales occur in the May-August period.
The raw materials to make this product are bulky, and inbound shipping from the suppliers to the manufacturing plant represents 20% of total raw material costs. These raw materials are supplied in the United States from the East Coast; they are not available elsewhere.
Domestic demand is expected to increase 5% annually; international demand is expected to increase 15% annually in France and Spain, but only 2% in Northern European countries.
In the past, to keep West Coast customers happy, the CEO agreed to freight equalize customer shipping charges to be competitive with West Coast competition. She says that they only charge those customers the local freight cost of shipping, which is $200 per delivery for anything up tohalf-truckload quantities.
Section V: nonquantitative Factors (400-500 words)
Identify at least 5 subjective, nonquantitative factors to also consider in the section IV recommendation.
Section VI: Conclusion (200-300 words)
What are the 3-5 most important points that you want the CEO to understand about this entire decision-making process?