Problem
Identify where the brand is in the product/brand life cycle (introduction, growth, maturity and decline) and support your position with specific examples and research.
Create 700 to 1,050 words marketing strategy based on this position in the life-cycle:
a) Identify appropriate marketing tools
b) Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.