Term Project Assignment
The firm is Fenty
In 4 pages document answering the following questions based on the company fenty.
• Study the external environment of the firm you have previously selected for this project. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry?
• Apply the five forces model to your industry. What does this model tell you about the nature of competition in the industry?
• Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified?
• How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition or has done so in the recent past?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.