Discussion Post: Wendy's- History and Life After Dave Thomas
o Formulate an appropriate research design for investigating the marketing research problem you defined. Identify any ethical issues that may arise while developing this research design.
o Use the internet to determine the market shares of the major national fast-food chains for the last calendar year. What type of primary and secondary data could be useful to Wendy's? Be sure to include internal and external sources in the form of business/non-government, government, and syndicated services.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.