Problem
1. Prepare a mission statement (CVS)
2. List and describe target or niche markets
3. Describe your services (instore makeup demos, application, tutorials)
4. Spell out marketing and promotional strategies
5. Identify and understand the competition (ULTA)
6. Establish marketing goals that are quantifiable, budget
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.