Identify and summarize the main differences of traditional brick and mortar companies. (I chose Amazon)
1. Explain traditional Go-To-Market approach for the company sector selected (amazon)
2. Explain existing results, customer expectations of the traditional sector approach. What are the implications to the service offered?
3. Mention three business opportunities identified that would improve the “Brand Value” to the consumer.
4. How did the company change? How did it innovate the sector? Any implications to inventory, forecast, supply chain, consumer understanding, data management, voice of the customer, etc.?
5. How disruptive has the innovation been? What has changed in the sector or go-to-market? (PLease talk about amazon)