Identify and respond to pre-existing consumer needs
Questions:
Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.
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Why are consumers' needs and goals constantly changing? What factors influence the formation of new goals?
Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Which company has a competitive advantage in the marketplace? Why?
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Develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs?
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Describe what tools are used to make effective marketing decisions. Explain how companies create customer-centered businesses.
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