Access KTM's 2011 annual report dated December 31, 2011, from its Website www.KTM.com. Identify and read the section in the Group Status Report 2011, section 12, regarding Sustainability.
Required:
KTM reports that they developed a special KTM motorcyle logistics system on reusable metal plates. This special system eliminates additional packaging materials. These sustainability efforts are costly. Why would a company like KTM pursue these costly efforts?