Section A
Identify and explain the key macro and micro environmental factors which will impact on the marketing planning for a consumer electronics product of your choice over the next 12 months in a defined geographical market of your choice.
Word Limit 750 words
Section B
Define segmentation, targeting and positioning. For your chosen product, identify and define a target market segment and desired positioning for the product, and explain how all elements of the marketing mix can be used to achieve success in your target segment.
Word Limit 1250 words