Problem
Select a school-appropriate advertisement and write a five-paragraph essay (minimum) with a minimum of 2 full pages of your own writing in which you complete the following tasks:
I. Determine the type of advertisement (brand, retail, directory, political, direct response, native, or PSA).
II. Identify the target audience.
III. Identify & explain the techniques used specific to the type of advertisement.
IV. Identify & explain the general advertising techniques used (repetition, bandwagon, nostalgia, endorsement).
V. Identify & explain any propaganda included in the ad.
VI. Identify & explain the visual techniques used in the ad (color psychology, the rule of thirds, body language, focal point).
VII. Analyze the placement, word choice, and visual techniques used in the text features of the ad (headline, subhead, copy, call-to-action, & images).
VIII. Identify whether or not the ad could qualify as "clickbait."