Project and presentation
For the Business Strategy project, students will assume the role of a corporate planner of an existing company or an external industry analyst/ management consultant. Students will develop a full industry and company analysis. In particular, the students will identify and discuss various business scenarios and strategic options. Market sizes, company sales and market shares should be forecasted for a period of 3 years.
Each Industry and business analysis and plan will be comprehensive in scope and include a/an:
- Executive Summary
- Introduction
- National, Regional or Global Market Analysis
- Industry Analysis
- Company Analysis
- Customer Analysis
- SWOT analysis
- Strategy Objectives & Goals
- Business Strategy
- Implementation
- Conclusion
- Future Outlook and Recommendations
1.Project Plan Report:
· 16 pages
· 1 ½ spaced and free of typographical errors
· Font types: Times New Roman, Font size : 12
· Well-arranged Appendices and References at the end of the report.