Identify and discuss various business scenarios and


Project and presentation
For the Business Strategy project, students will assume the role of a corporate planner of an existing company or an external industry analyst/ management consultant. Students will develop a full industry and company analysis. In particular, the students will identify and discuss various business scenarios and strategic options. Market sizes, company sales and market shares should be forecasted for a period of 3 years.

Each Industry and business analysis and plan will be comprehensive in scope and include a/an:

  • Executive Summary
  • Introduction
  • National, Regional or Global Market Analysis
  • Industry Analysis
  • Company Analysis
  • Customer Analysis
  • SWOT analysis
  • Strategy Objectives & Goals
  • Business Strategy
  • Implementation
  • Conclusion
  • Future Outlook and Recommendations

1.Project Plan Report:
· 16 pages
· 1 ½ spaced and free of typographical errors
· Font types: Times New Roman, Font size : 12
· Well-arranged Appendices and References at the end of the report.

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Business Management: Identify and discuss various business scenarios and
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